Taylor Swift promotes Singapore’s economic growth with tourism revenue of about 375 million USD for The Lion Island nation

According to analysts’ calculations, music star Taylor Swift’s recent concert tour in Singapore is estimated to bring about 375 million USD in tourism revenue to the lion island nation.

This is the latest country to benefit from the phenomenon of “Swiftonomics” – the term promoting economic development thanks to the influence of this world-famous star. Wherever Taylor Swift appears to perform, tourism-related revenue there increases, from airline tickets, hotels, restaurants to food, drinks, souvenirs…

 

Singapore was the only stop in Southeast Asia on Taylor Swift’s Eras Tour in March, causing fans from China , Malaysia, Indonesia, Thailand and many other countries to flock to the island nation. The Washington Post said that passenger traffic arriving at Singapore’s Changi airport alone during the period from March 1 to 7 increased by more than 20% compared to the same period last year. “Businesses of all sizes, from big brands to small boutiques, are all bustling to cash in on the pop star’s tour,” the newspaper described.

 

Young fans take selfies with tickets to attend Taylor Swift’s concert at Singapore National Stadium, March 2. Photo: Shutterstock

 

Marina Bay Sands, a luxury destination and sponsor of the Eras Tour, hosted a light show themed around Taylor Swift and her albums. Ticket packages priced from $7,500 to $35,000 were sold out, with 90% of visitors coming from abroad, “an indication of Eras’ strong tourism appeal,” said marketing director Irene Lin. Tour”.

 

Travel company Klook has seen a 50% increase in bookings for the Singapore Pass, which gives visitors access to the city’s most famous attractions. “Based on our data, a concert tourist can expect to spend five times the face value of the ticket,” said Sarah Wan, Klook General Manager for Indonesia, Malaysia and Singapore. On average, each tourist will spend an additional 800 USD for local travel experiences.

According to University of Tasmania Professor Can Seng Ooi, the bidding to win the right to organize the Eras Tour is “part of a big plan” of the Singapore Government implemented since 1989, to turn this island nation into a cultural destination. Culture and art are of regional significance and increasingly attract many international tourists.

 
 

Related Posts

Coach Elway makes it clear: “Kneeling during the anthem will result in ejection from the team.”

In an era where professional athletes are known as much for their political stances as their prowess on the field, one legendary coach is taking a firm stance that is…

Read more

BREAKINGS: Kid Rock and Lee Greenwood shock the internet: ” We should dedicate a MONTH to VETERANS before PRIDE MONTH”

Kid Rock and Lee Greenwood, prominent figures in the American music scene, have proposed establishing a dedicated month to honor military veterans, suggesting that it should take precedence over Pride…

Read more

SHOCKING NEWS: Katt Williams Sυspected of Leakiпg Uпbelievable Video of Beyoпcé aпd Diddy’s Secret Tape: Iпteпtioпal or Αccideпt?

Katt Williams has ignited a new wave of controversy with claims regarding leaked footage involving two of the music industry’s biggest names: Beyoncé and Sean “Diddy” Combs. According to Williams,…

Read more

Revealed: Why Cristiano Ronaldo held up three fingers to his son in the stands after scoring opening goal in Al-Nassr’s 3-0 win over Al-Ettifaq

Cristiano Ronaldo appeared to dedicate a goal to his son after scoring again in Al-Nassr’s 3-0 victory against Al-Ettifaq in the Saudi Pro League.  The superstar was seen holding up three fingers…

Read more

Breaking: Elon Musk Is Going To Expose Bill Gates Soon, Says ‘He’s Evil’

Iп the latest saga of tech billioпaires tradiпg barbs, the ever ᴜпpredictable Eloп Mᴜsk has fired a пew salvo, aimed directly at Bill Gates. Yes, the self-proclaimed ‘techпokiпg’, the maп…

Read more

Kevin Hart Recounts Drug-Fueled 2017 Instance He Cheated on Pregnant Wife Eniko in New Court Filing

Hart claimed in a deposition filed Aug. 6 in Los Angeles Superior Court that he slept with Montia Sabbag the morning after doing ecstasy Kevin Hart in New York City…

Read more

Leave a Reply

Your email address will not be published. Required fields are marked *